Sydney Still Hot for The Hot Hits

1 Nov 2007

For the 3rd survey in a row, mcm’s weekly interactive chart show, The Hot Hits®, ranked number one in its timeslot in Sydney. The latest metropolitan radio ratings prove The Hot Hits is increasingly popular in all main markets.

Hosted by Kyle Sandilands and Jackie O, The Hot Hits is syndicated to 74 stations around the country including the TODAY network. In the latest radio survey The Hot Hits increased its audience share in all major capital cities. The largest share increase was in Perth where the program gained 4% and now attracts 16.7% of the audience. Among the target demographic of 18-39s, The Hot Hits is the No.1 station on Saturday afternoons in both the Sydney and Melbourne markets*.

The success of The Hot Hits is expected to continue into 2008 with the rising public profiles of the hosts, Kyle and Jackie O. Both are locked in to host the next series of Big Brother and have recently picked up another Commercial Radio Award for Best On-Air Team.
Other successes across the mcm radio catalogue include;
- American Top 40, hosted by Ryan Seacrest, increased its share in Sydney, Melbourne and Perth. In Perth, American Top 40 recorded its highest audience share for the past 12 months following a 3.3% increase for Survey #7. American Top 40 is also No.1 in its timeslot among FM stations in Melbourne.
- mcm’s Saturday night dance program, Loaded® has increased its share in Sydney, Adelaide and Brisbane with the largest increase being in Brisbane among the target demographic of 18-39s – up 3.5%. Loaded is No.1 in Melbourne in its timeslot among FM stations
- In Perth and Melbourne, Jono Coleman’s My Generation® increased its share for all people 10+ and all people 25-54 despite weekly share decreases for the respective stations, GOLD FM and 96FM
- Planet Rock Evolution™, in the last survey before the new look show is launched, increased its share in Sydney, Brisbane and Melbourne among the target demo, people 30-44yrs.

Dave Carter, mcm’s General Manager - Radio, stated: “mcm’s national programmes have once again delivered highly accountable results for our radio station clients and our national advertisers. We look forward to even greater success stories in the coming months.”
*4pm-8pm

For further information: Adam Hodge
Marketing Manager, mcm entertainment
T: 02 8333 8816
M: 0439 544 067
ahodge@mcmentertainment.com

Download PDF