mcm media presents a prestigious Take 40 Live event - POWDERFINGER

18 Nov 2009

ROCKING IT FOR ‘TAKE 40 LIVE’, SUNDAY 6TH DECEMBER AT A SPECIAL FREE LIVE PERFORMANCE IN SYDNEY SUPPORTING THE AUSTRALIAN SKIN CANCER AWARENESS CAMPAIGN

Take 40 Live returns with Australia’s hottest live band Powderfinger performing live on Sunday 6th December at the Entertainment Quarter Moore Park, as part of the Australian Government’s Skin Cancer Awareness campaign.

From 5pm that afternoon, fans will be blown away with a free live performance as Powderfinger play tracks from their brand new album GOLDEN RULE. Powderfinger commenced writing in January 2009 and decided to make their next album in their beloved home country. The band turned to their friend and producer extraordinaire Nick DiDia, whom they have worked with on many of their previous albums, and the result is the re-energised and phenomenal album GOLDEN RULE. The first single, All Of The Dreamers, is amongst the most played songs in the country with second single “Burn Your Name” expected soon.

Powderfinger’s extensive career spans nearly two decades - they have sold in excess of 2 million albums in Australia, won sixteen ARIA Awards and headlined a number of music festivals. Take 40 Live and Powderfinger are launching another long summer of outdoor festivals with the golden rule for all Australian’s to ‘Protect Yourself In 5 Ways from Skin Cancer’. Skin cancer is the most common cancer in Australia with almost 400,000 skin cancers diagnosed in Australia each year, and over 1,600 related deaths occurring. The Australian Government’s skin cancer awareness campaign which launched yesterday, is particularly close to the band’s heart, and a free live outdoor concert is a great way to bring awareness to the campaign.

“Skin Cancer can take lives as I know first hand from the loss of my brother some years back. Our country is blessed with amazing amounts of sunshine but don’t let it get the better of you, please take care and protect yourself and your families over summer.” Bernard Fanning, Powderfinger

mcm media CEO Simon Joyce says ‘It’s a perfect storm! Australia’s most innovative music brand teamed up with the country’s biggest live act to support a crucially important health campaign for young Aussies. This live concert event will prove once again that in Take 40, we have a multi media brand that refuses to stand still.’

Take 40 Live is the latest offering from the highly successful ‘Take 40 Australia’®. ‘Take 40 Australia’® is broadcast in partnership with the Today and Macquarie Southern Cross radio networks and reaches over 1 million listeners each week, whilst the accompanying website take40.com reaches over 400,000 unique browsers each month. Take 40 Australia continues to grow, originating as a radio program and expanding into online, mobile and TV. It is highly regarded as one of the most progressive and innovative media brands in the country.

Take 40 Live with Powderfinger will be broadcast via partners Channel 9, GO! and Channel [V].

Powderfinger’s album ‘GOLDEN RULE’ is out now through
Universal Music Australia
www.powderfinger.com

Take 40 Live, in conjunction with the Australian Skin Cancer Awareness Campaign presents Powderfinger live from 5pm Sunday 6th December, The Entertainment Quarter, Moore Park

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For further information please contact:
Revolutions Per Minute PR
Tina Stephenson at tina@revolutions.com.au or 0404 081 991
Nicole Hart at nicole@revolutions.com.au or 0418 324 312