mcm media unveils the inaugural Take 40 Live event

17 Sep 2009

Take 40 Live is set to blast off with the mighty Wolfmother playing live on Friday 2nd October at the Entertainment Quarter Moore Park, to launch Guitar Hero® 5.

From 5.30pm on 2nd October, fans will be treated a blistering set as Wolfmother rips through tracks from their brand new album COSMIC EGG, out 23rd October. COSMIC EGG was recorded over a 2-month period in Los Angeles with heralded UK producer Alan Moulder. A record that’s at once a darker shade of night at one end of the sonic spectrum, and a euphoric light of day at the other. The first single, “New Moon Rising”, is powering up the airplay charts.

Wolfmother’s debut self-titled album resulted in more than one million sales and sold out live shows the world over, multiple ARIA Awards and a Grammy, ensuring their status as one of Australia’s pre-eminent rock acts. It is only fitting that the newest instalment in the Guitar Hero® series, Guitar Hero 5, pays homage to the band by featuring them alongside iconic artists such as Nirvana, Bob Dylan, Vampire Weekend, Kings of Leon and Deep Purple.

Nadya Balzarolo, General Manager Promotions, Universal Music, said today “Wolfmother is the perfect band to launch this live series. Fresh from touring the USA and nearing end of their Australian dates, the band will be primed and ready to deliver their ‘not to be missed’ live show”.

Philip Earl, Managing Director, Activision Blizzard Australia New Zealand commented: “Guitar Hero has a huge local following, so we wanted to include Wolfmother, one of Australia’s best home grown rock acts into Guitar Hero 5. Wolfmother joins an impressive international line-up featured in the game, including over 85 artists such as Coldplay, Iggy Pop, Tom Petty, Bob Dylan and Iron Maiden. We are looking forward to seeing all the Guitar Hero fans down at Fox Studios to celebrate the launch of the game.”

Guitar Hero 5 hits stores on 16th September. Guitar Hero fans can also log onto guitarhero.com to download Wolfmother’s track Back Round for free.

Take 40 Live is the latest offering from the highly successful ‘Take 40 Australia’®. ‘Take 40 Australia’® is broadcast in partnership with the Today and Macquarie Southern Cross radio networks and reaches over 1 million listeners each week, whilst the accompanying website take40.com reaches over 400,000 unique browsers each month.

Simon Joyce, Chief Executive Officer, mcm media, said today “We are very excited to partner with Guitar Hero® 5 to bring Take 40 Live and Wolfmother to the fans – this is going to be one incredible live show. It’s a fantastic example of a great synergy between three like-minded partners, combining to deliver a phenomenal event.”

The inaugural Take 40 Live also launches a partnership with Channel 9 and their new multi channel offering GO!. The program will be screened first in an hour long special on GO!, Saturday October 10 at 4pm followed by the Nine Network’s 30 minute feature on Sunday October 11 at 1pm.

Wolfmother's NEW MOON RISING tour is underway, visit www.wolfmother.com for more tour details. Visit www.wolfmother.com for more tour details.

COSMIC EGG Out October 23

Take 40 Live, in conjunction with Guitar Hero 5, presents Wolfmother live… One show only, Friday 2nd October, Fox Studios Sydney, 5.30pm

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For further information please contact: Nicole Hart at revolutions per minute PR nicole@revolutions.com.au or 0418 324 312.

For further information regarding Guitar Hero 5 please contact Frank PR: Myf McGregor on myf@frankpr.it or Ph: (02) 8202 0555.