'Take 40 At The Movies' launches on Network 10

19 Jun 2007

A new series that brings the viewer closer to some of the world’s biggest movie stars will debut this Saturday afternoon on Network 10.

Take 40 At The Movies, a sub brand of the long running radio program Take 40 Australia, is the result of an innovative partnership between mcm entertainment and the local film industry.

The series premiere, developed in partnership with 20th Century Fox and Network 10 will feature an Andrew G hosted interview with the cast of the soon to be released Fantastic Four: Rise of the Silver Surfer. Andrew gets ‘up close and personal’ in a revealing chat with Jessica Alba, Michael Chiklis, Chris Evans and Ioan Gruffud in front of an invite only audience. It airs at 4.00pm on Saturday 23rd June.

The exclusive interview was shot during the cast’s recent promotional tour of Australia and the airing coincides with the week of the film’s theatrical release from 21 June.

20th Century Fox tasked mcm with developing an integrated promotion for the movie early in 2007. Initially streamed live via www.take40.com and www.myspace.com the interview forms an integral part of the campaign which includes radio, online, subscription TV, press and a competition to give away a new car. The free to air extension is seen as the icing on the cake.

The full interview can also be viewed on demand at
www.take40.com/action/moviedetail?movieId=63&interviewId=506&show=intques

mcm entertainment’s Simon Joyce, says "We pride ourselves on building integrated media campaigns and this is a great example of four powerful mediums - radio, online, TV and events- linking seamlessly."

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