Paul Blackburn joins mcm

9 Apr 2008

mcm entertainment is pleased to announce the appointment of Paul Blackburn to the position of Digital Sales Manager.

Paul joins mcm on 21 April with over eight years media sales experience, most recently as Deputy Group Sales Manager - Key Accounts at Pacific Magazines.

Having managed campaigns for the likes of Nestle, Telstra and Unilever, Paul will bring significant media sales expertise to the mcm sales group and reports to National Sales Director Simon Joyce.

“Following our recent ASX listing, mcm has signalled clearly that digital media remains a key area of focus. Paul’s addition to the team talks to this commitment and will ensure that media agencies and clients will continue to receive expert service from mcm.” says Joyce

Paul’s interactive credentials are impressive with several years of online sales experience across Pacific Magazines titles.

On his move, Blackburn commented “It's a very exciting time to be in digital media. The latest Nielsen survey published this week reported that on average, Australian''s are spending more time online than watching TV. mcm and their advertising partners are in a unique position to capitalise on such changes, with a very strong content offering”
mcm own leading streaming music sites www.take40.com, and www.thehothits.com and with the recent launch of a new ultra-high quality, advertiser funded video streaming service www.movideo.com Blackburn’s addition could not come at a better time.

For further information:
Louise Allan
mcm entertainment
T: 02 8333 8803
M: 0419 413 322
lallan@mcmentertainment.com

about mcm entertainment
mcm entertainment is one of Australia’s most innovative media entertainment groups. With an expertise in music and entertainment media production, mcm creates advertiser driven properties across traditional and new media platforms.

mcm is renowned for its nationally syndicated radio brands including Take 40 Australia®,
The Hot Hits®, Planet Rock®, My Generation® and The Jonathan Coleman Experience.

The group also publishes several of the nation’s top rating music entertainment websites, including take40.com and thehothits.com.

mcm entertainment has developed and produced several television series, including Live at The Chapel® and Take 40 Live Lounge®.

mcm supplies programming to hundreds of radio stations, free to air and subscription TV networks as well as publishing its own internet and mobile content.