Watch videos, not pixels.The online music video revolution is here

31 Mar 2008

We’ve all been there - sitting in front of the computer, eagerly awaiting the playback of the latest music track. And then it happens… a pixellated, grainy video pops onto the screen, reducing your favourite artist to a mass of colourful, blurry squares.

But those days of disappointment are over, with the launch of movideo.com – Australia’s premier online destination for high quality music videos. No more pixellation, no more grainy images, just clean, high quality videos with rich audio from your favourite artists – FREE!

“It’s simple really,” says CEO of mcm entertainment, Tony McGinn. “Convergence is not coming…it is here! The broadband pipe is now being fed into the plasma screen and surround sound system in home and office entertainment facilities. Today’s broadband internet consumers are a savvy audience and they expect the very best in their entertainment experience, particularly when its on their new wide screen TV .”

“The latest Nielsen poll shows the average amount of time people spend on the Internet has outstripped the amount of time spent watching television, with most people spending time on content driven sites, particularly in the music and entertainment arena. Therefore whatever we deliver needs to be something special and movideo.com is special and very simple.”

movideo.com offers a near DVD-quality visual experience with incredibly crisp and full range audio. There is a fast growing array of artists and genres to choose from, including Classic Rock, Blues n Roots, Brit Pop, Club, Hip-Hop, R&B, Heavy Metal and Country, all of which can be played through your quality home media centre or simply on your PC.
You can search for your favourite track by song name or artist, but what if you’re not sure what you feel like listening to? Then let the Mood and Theme playlists do the thinking for you.

“Whatever mood you’re in, whatever you want to listen to, we’ve got you covered,” says McGinn. “You’ll only hear and see the best on movideo.com and we’re growing the library of music as fast as our label partners can deliver us the high end quality video files we need to fuel movideo.com. There are over 2,500 tracks there now and we expect that to be doubled by the end of the year.”

This exciting new online music entertainment service is supplied free to the consumer by mcm on an advertiser funded basis. Users receive an equally high quality video advertisement (limited to 15 secs or less) after every third video streamed. “There are no ad breaks as such, just solus advertisements, limited in length’ says mcm entertainment’s National Sales Director, Simon Joyce. As the numbers grow, we are hopeful that our advertisers will make purpose produced ads for the experience. When the site is not in full screen mode, banner ads are also possible with the usual click trough ability.”

With the cost of LCD and Plasma flat-screen TV’s dropping daily, sophisticated audio systems providing amazing sound clarity in home and ISP’s plugging in increasingly high speed internet access at increasing competitive prices, a site like movideo is set to build a loyal following of users who what quality music entertainment on tap via the internet.

But don’t just take our word for it. Log onto www.movideo.com , enlarge the player on your screen, plug in your external speakers and TURN IT UP to see and hear for yourself what all the fuss is about!

Experience a revolution in the way you watch music online – get onto movideo.com

For more information, images and interviews, please contact:

Samantha Brown
Spin Communications
Ph: 02 9360 3377
Email: s.brown@spin.com.au

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