It's all good! mcm programmes perform strongly in latest survey.

26 Mar 2008

mcm entertainment's catalogue of syndicated radio programs has again
performed strongly in the latest AC Nielsen commercial radio ratings.
Most programmes enjoyed good increases against their respective target
demographics in nearly all capital cities.

Popular countdown The Hot Hits, hosted by Kyle Sandilands and Jackie O
continues to grow its audience with share increases in all 5 capital cities.
The programme increased its share in Sydney by 1% to 9.1%, making it
equal first for its timeslot. In the 18-39 demo the programme was up by
4.1% - an increase mirrored in Melbourne (up 3.5%, making it the number
one show overall for the target). The Hot Hits was up 1.4% overall in the
southern capital.

Fully mixed dance show Loaded pumped up the volume in Sydney with a
4.8% increase in the all people 10+ demo, making it the number one FM
show in its timeslot. Amongst the 18-39 target in Sydney, Loaded grabbed
an impressive 7.1% increase.

mcm's 30-54 targeted programmes also did well. My Generation saw
share increases in Sydney (2.3%) and Melbourne (1.7%). In Sydney the
show's success delivers host station WSFM the No.1 position for its
timeslot in the target demo (all people 30-54).

The Jimmy Barnes hosted Planet Rock saw increases against it's target
demo of males 25-44 in all it's networked 5 capital cities, ranging from
0.7% in Sydney to 5.6% in Adelaide.

The Jonathan Coleman Experience delivered share increases in all its
network capital cities (Melbourne, Sydney and Brisbane) amongst the key
grocery buyer target.


For further information: Louise Allan
Marketing
T: 02 8333 8803
M: 0419 413 322
lallan@mcmentertainment.com



Download PDF