Strong radio survey performance for 30-54 targeted programs

22 Feb 2008

Career - Marriage - Kids - Houses - Cars - Failures - Successes - Life

The defining characteristic of the 30-54 age group is hard earned life experience Through those experiences they’ve set long term goals, embarked on serious career paths, and become extremely active and aware consumers.

The mcm entertainment catalogue of radio programs specifically targeted at 30- 54s has never been stronger. With an impressive roster of experienced show talent, two new programs launched in 2007 and additional regional markets added to an already expansive national network, the first survey of the new year confirms a strong performance from key adult targeted programs.

The Jimmy Barnes hosted Planet Rock® increased its share in 4 out of 5 markets for all people 10+, and was up 1.4% in Sydney amongst the target demo of 30-44’s. It also increased its share for that demo in Perth (a remarkable 13%) and Brisbane (4.3%).

Cover To Cover® - Barry Bissell’s new Vega program devoted to classic albums - performed strongly in Perth and Sydney. The show attracted an increase of 2.3% amongst the target demo of females 25-54 in Sydney, while Perth saw an increase of 13% for the same target, making it the number one program in it’s timeslot in the West.

The Jonathan Coleman Experience® also made gains with an increased market share in both Melbourne (1% among all people 10+ and the target demo 25-54’s) and Sydney (JCE’s 0.1% gain places it in second position behind 2DAY for FM stations). With Jono and Julia Zemiro moving to drive this year, expectations are high for even greater gains during 2008.

**NMR Radio Advisor Survey #1 2008


For further information: Adam Hodge
Marketing Manager, mcm entertainment
T: 02 8333 8816
M: 0439 544 067
ahodge@mcmentertainment.com

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